Search engine optimization of websites — SEO

We have been optimizing websites in Google search since 2011.

Our list of clients includes large and small companies in the CIS and Europe.

Website optimization is not for search robots, but for people.

Only white promotion methods aimed at growth and development.

Do you need a consultation?

Rates for site SEO optimization services

#SEO-Junior

~ $500 / per month

For small sites
(10-100 pages).

  • Checking positions
    included
  • Tracking competitors
    included
  • Configuring site indexing
    included
  • Tracking changes
    included
  • Technical configuration of the site
    included
  • Working with the Google Search Console
    included
  • Configuring the site environment
    included
  • Writing meta tags
    included
  • Working with search factors
    included
  • Content recommendations
    included

#SEO-Shop

~ $800 / per month

For medium and large websites, online stores
(more than 100 pages/products).

  • Checking positions
    included
  • Tracking competitors
    included
  • Configuring site indexing
    included
  • Tracking changes
    included
  • Technical configuration of the site
    included
  • Working with the Google Search Console
    included
  • Configuring the site environment
    included
  • Writing meta tags
    included
  • Working with search factors
    included
  • Working with commercial factors
    included
  • Content recommendations
    included

#SEO-Monitor

~ $75 / per month

For those who are already doing well (or not), to make sure of this.

  • Checking positions
    50 ¢
    the price is indicated for the daily collection of data on one keyword in one search engines (monthly).
  • Tracking changes
    1 $
    the price is indicated for the daily collection of data for each tracked page of the site (monthly).

#Miscellaneous

  • Semantic analysis
    ~400 $
    You will receive a document that includes clustered lists of key phrases of your topic.
  • Site audit
    ~400 $
    You will receive a complete analysis of the site in the format "problem: solution". The final cost depends on the size and complexity of the project.

For reference: in some cases, it is possible to work with payment in fact. That is, the amount of payment depends on the actual result. You only pay for the achieved KPIs. This function is available only to clients whose projects are 100% managed by our specialists and there is prompt feedback for approving edits. Available from the 4th month of service, KPIs are agreed individually.

What processes occur after the conclusion of the contract?

Stage #1
Preparing for optimization
Collecting the semantic core, clustering search queries, conducting an SEO audit, analyzing competitors.

Goal: on the basis of the received data, to agree on an action plan for correcting errors and the further course of development of the site.
Stage #1
Stage #2
Monitoring
  • daily monitoring of the positions in Google;
  • traffic tracking within the collected semantics;
  • chronology and recording of all changes on the site;
  • tracking the positions of TOP5 competitors in the subject;
  • online reporting.
Goal: fixing the starting positions, collecting data for building and testing hypotheses.
Stage #2
Stage #3
Configuring the site and environment
  • configuring analytics and other services (GTM, GMB, Google Search console, etc.);
  • correction of critical errors identified by the audit;
  • making edits to meta tags and content;
  • correction of second-order technical errors.
Goal: laying the foundation for achieving results, cleaning the site from excess, setting up the external environment.
Stage #3
Stage #4
Website, product and service development
Website development refers to ideas and proposals based on hypotheses based on the analysis of competitors and the study of the behavior of site visitors. Introduction of new ideas and proposals, tracking the result.

Goal: to improve the quality of the product and service, the conversion to the application/sale and the loyalty of site visitors to the brand and product.
Stage #4

Can I see some examples?

Средний срок сотрудничества составляет 2 года.

Subject: building materials

stroymaterialy ⋆

Subject: entrance doors

dveri ⋆

Subject: gym

gym ⋆
skoda ⋆

ŠKODA cars

BY 2010 - 2012 years.

distgroup ⋆

Ceramic tiles

BY 2010 - 2012 years.

sanline ⋆

Sanitary equipment store

BY 2011-2013 years.

postroyka ⋆

Building materials

BY 2015 - 2017 years.

yug avto ⋆

Car sales

RU 2012 - 2014 years.

connector flip ⋆

Frequently Asked Questions

We answer the most popular questions about the search engine promotion of sites.

SEO in its classical sense has not been working for a long time. In the framework of the concept of “SEO” we’re talking about the comprehensive development of the site, correcting errors, care about customers, increase loyalty and following in the footsteps of Google. If you want to understand what SEO is and how it all started, watch the documentary about search engine promotion, which consists of interviews with the world’s first people in SEO:

Answer: to diversify the channels for attracting traffic.

Contextual advertising does not replace organic search, but only complements it. It is worth noting that more than 10% of users use ad blockers. And at least this percentage reduces the reach of your audience in the context.

Adblock

Also, if you stop paying for advertising, you will lose all traffic at once, which can be fatal for business. SEO has a long-term effect, the main work is carried out at the start, after which it is enough to track the result and make adjustments from time to time.

Answer: unfortunately, no.

This is due to the fact that single-page sites have a small specific weight and a limited resource for manipulation, there is no number of control levers. As a rule, the pool of search phrases that can get into the TOP search engines will not cover the costs of optimizing such a site.

Yes, landing pages also appear from time to time in the top search engine results, but this does not happen at all due to optimization. Search engines need to evaluate the potential of pages that fall into the index, so they mix new or single-page sites into the output to collect behavioral signals. This is a temporary effect that is difficult to manage.

The work of SEO consists of many dotted lines. Behind each dotted line there is some kind of hypothesis or accumulated experience. But as in every case, it can not do without expensive (and not very) tools.

We use various services and application programs to perform the assigned tasks. Whether it’s an audit, an analysis of competitors or links, no specialist can handle it manually, here is an incomplete list of tools and services that we use when optimizing websites:

  • stat.adwork.by – the client’s personal account, for working with reports, collecting positions, analyzing changes, pages and competitors.
  • Google Keyword Planer – for collecting small semantic cores within a narrow niche or a small number of names.
  • Key Collector – for deep study of semantics, batch collection of hints and other indicators.
  • Yandex.Webmaster – for tracking site indexing, identifying problems and other indicators of the Yandex PS.
  • Google Webmaster Tools – for tracking site indexing, identifying problems and other indicators of Google’s PS.
  • Google Search Console – for rejecting low-quality external links and removing them from the “Pinguin”filter.
  • Screaming Frog SEO spider is a program for detailed analysis of the internal structure of the site, searching for errors and weaknesses.
  • Ahrefs is for analyzing incoming links, compiling a list for disavow tools.
  • GTMertix – to identify problems with the site loading speed.
  • SE Ranking – for evaluating the potential of traffic, analyzing competitors and other indicators.
  • And also: Google tag Manager, Universal Analytics, etc.

There are none.

All that can be guaranteed to you is a refund, if there is no result.

We do not guarantee that the site will reach the TOP and we honestly declare this. But we will try to do the maximum that depends on us to achieve our goals.

Why?

It so happened that it is impossible to buy places in the search results, they can only be earned through joint painstaking work. And the result depends on both the Performer and the Customer. We’re in the same boat.

SEO is not fast. You will not get the result the next day after the start. Prepare for several months of waiting.

Positions in the search are an unstable thing, the output is constantly “dancing” – this is normal.

Do not contain several sites within the same topic. Protection from monopoly in search results does not sleep, do not waste resources, focus on one thing.

Post complete, truthful, reliable information about your product and company, describe the terms of the order, purchase, delivery, payment, and so on. Full. The truthful one. Reliable.

Always specify prices for goods and services, so you increase your chances of getting into the TOP for transactional queries with the words “buy” and “price”. Competitors will still find out all your secrets by pretending to be a buyer, if they want to.

Never use images and texts from other sources on the Internet – it always ends badly. Search engines perfectly determine the original source and use it when ranking sites, there are also copyright holders who, if they do not sue, will take out your brain with demands to remove this or that content.

Avoid the gray methods of promotion by the side. There is a dark side of SEO – these are prohibited optimization methods that are severely punished by search engines, up to a ban.

Don’t jump to conclusions. 

Be happy 🙂

We make websites adapted for SEO!

What is important after website development? Of course, to make your site popular in search engines. We make websites adapted to promotion, the SEO module is included in the build.

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