Search engine optimization of websites — SEO

Answer: to diversify the channels for attracting traffic.

Contextual advertising does not replace organic search, but only complements it. It is worth noting that more than 10% of users use ad blockers. And at least this percentage reduces the reach of your audience in the context.

Also, if you stop paying for advertising, you will lose all traffic at once, which can be fatal for business. SEO has a long-term effect, the main work is carried out at the start, after which it is enough to track the result and make adjustments from time to time.

Answer: unfortunately, no.

This is due to the fact that single-page sites have a small specific weight and a limited resource for manipulation, there is no number of control levers. As a rule, the pool of search phrases that can get into the TOP search engines will not cover the costs of optimizing such a site.

Yes, landing pages also appear from time to time in the top search engine results, but this does not happen at all due to optimization. Search engines need to evaluate the potential of pages that fall into the index, so they mix new or single-page sites into the output to collect behavioral signals. This is a temporary effect that is difficult to manage.

The work of SEO consists of many dotted lines. Behind each dotted line there is some kind of hypothesis or accumulated experience. But as in every case, it can not do without expensive (and not very) tools.

We use various services and application programs to perform the assigned tasks. Whether it’s an audit, an analysis of competitors or links, no specialist can handle it manually, here is an incomplete list of tools and services that we use when optimizing websites:

• stat.adwork.by – the client’s personal account, for working with reports, collecting positions, analyzing changes, pages and competitors.
• Google Keyword Planer – for collecting small semantic cores within a narrow niche or a small number of names.
• Key Collector – for deep study of semantics, batch collection of hints and other indicators.
• Yandex.Webmaster – for tracking site indexing, identifying problems and other indicators of the Yandex PS.
• Google Webmaster Tools – for tracking site indexing, identifying problems and other indicators of Google’s PS.
• Google Search Console – for rejecting low-quality external links and removing them from the “Pinguin”filter.
• Screaming Frog SEO spider is a program for detailed analysis of the internal structure of the site, searching for errors and weaknesses.
• Ahrefs is for analyzing incoming links, compiling a list for disavow tools.
• GTMertix – to identify problems with the site loading speed.
• SE Ranking – for evaluating the potential of traffic, analyzing competitors and other indicators.
• And also: Google tag Manager, Universal Analytics, etc.

There are none.

All that can be guaranteed to you is a refund, if there is no result.

We do not guarantee that the site will reach the TOP and we honestly declare this. But we will try to do the maximum that depends on us to achieve our goals.

Why?

It so happened that it is impossible to buy places in the search results, they can only be earned through joint painstaking work. And the result depends on both the Performer and the Customer. We’re in the same boat.

SEO is not fast. You will not get the result the next day after the start. Prepare for several months of waiting.

Positions in the search are an unstable thing, the output is constantly “dancing” – this is normal.

Do not contain several sites within the same topic. Protection from monopoly in search results does not sleep, do not waste resources, focus on one thing.

Post complete, truthful, reliable information about your product and company, describe the terms of the order, purchase, delivery, payment, and so on. Full. The truthful one. Reliable.

Always specify prices for goods and services, so you increase your chances of getting into the TOP for transactional queries with the words “buy” and “price”. Competitors will still find out all your secrets by pretending to be a buyer, if they want to.

Never use images and texts from other sources on the Internet – it always ends badly. Search engines perfectly determine the original source and use it when ranking sites, there are also copyright holders who, if they do not sue, will take out your brain with demands to remove this or that content.

Avoid the gray methods of promotion by the side. There is a dark side of SEO – these are prohibited optimization methods that are severely punished by search engines, up to a ban.

Don’t jump to conclusions. 

Be happy 🙂